Kris Bryant
▪︎ Currently 11.1M Youtube views as of 9/2018. Picked up broadcast network news, cable sports news, print, and web. This campaign was Cleo Nominated. 7 day quick turn from shoot to multi-platform content delivery on web and social media.
Click to see national press coverage:
Chicago Tribune
ESPN
CBS Sports
Sport Illustrated
Major League Baseball
Red Bull
Men’s Journal
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▪︎ Hot Corner was a stunt featuring Kris Bryant catching a speeding baseball that was truly on fire. In baseball terminology 3rd base is called the “hot corner” hence the concept of lighting a baseball on fire. Hot Corner was primarily a photo shoot designed to shock sports writers around the world with the fact that Kris Bryant was willing to risk his career to play with fire with additional video content intended to drive eyeballs to the sports pages and or support the story on social channels.
▪︎ 7.5M views on Instagram Story
▪︎ 3 individual pieces shot in a day for social media
▪︎ 2 day edit and turnaround of deliverables
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▪︎ With Kris Bryant as a new athlete to the MLB and Red Bull, “Coming Home” was intended as a video and print story to show his human side to the world with the hope of connecting him more to fans. By returning home, telling his story and reflecting on his past this idea was achieved. Kris has become not only one of the most adored Chicago Cubs but also one of the most loved baseball players around the world.
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