BFG High Country

Brolly pictures created and executed 3 social campaigns for BF Goodrich’s launch of the KM3 tire. The concept was to create an exceptional experience for influencers and press to not only test the new tire but also distribute customized social content and still images created specifically for them. The outcome was a new level of marketing using influencers and press. Influencers were provided top notch individual edits and raw content that they would never be able to capture on their own in addition to driving experiences on the trail that any off roader would dream of. For BF Goodrich the outcome exceeded their wildest dreams and they ran out of manufactured KM3 tires globally within two months and have continued to dominate the market place. Through the use of top notch production talent, transportable 4k editorial and coloring, high speed uplink from remote locations and great collaboration between BF Goodrich and Brolly Pictures, the code was cracked on how to do high end customized influencer content  in real time.